If you are responsible for marketing your local business, then you have most likely heard about QR codes, and it is even more likely that you have noticed these unique-looking “codes” popping up all over the place. Those pixilated boxes on coupons, advertisements, signs and more are QR codes. And those codes are your next great marketing ploy. Keeping up in today’s technology-based culture means staying abreast of the latest marketing advancements, and QR codes are at the top of that list. Interested in what QR codes can do for you? Here are five great ways you can use QR codes for your local business:
Showcasing your goods
Do you have a new product or service that you really want to promote? Then link a QR code to an online product presentation. Feature your business offering in full color and detail, so that when customers scan your code, they are put face to face with your tempting advertisement.
Offering special deals
One great way to get people to scan your QR code, and to in turn win them over as customers, is to offer a special deal via QR code. Link to a coupon or web-only offer and watch the new business roll in.
Measuring marketing effectiveness
Using QR codes to market your business offers you a unique opportunity to measure the effectiveness of that marketing. When you use QR codes, it is easy to track turnover rates, so that you can alter your marketing as needed to improve your results.
One very creative way of using QR codes to better your business marketing is by branding them. How do you brand a QR code? Well, you can actually incorporate your business’ logo into the QR code, itself, to create a lasting impression on your customers. How much of your competition is making use of QR codes in this way? Not much (if any). Now that’s staying ahead of the pack!
There’s no argument that social media marketing is pertinent to the success of your local business. Link a QR code to your social media accounts to increase your followers, and thereby increase your reach and strengthen your Internet presence.
QR codes are a great way to increase your local business’ customer base. The best thing is that QR code marketing campaigns are extremely cost-efficient, as well as extremely effective. Make the most of your QR code marketing by enlisting the help of professionals. Hire us to help you with your next QR code campaign. We can be reached by phone, at 925-262-9292.