5 Reasons Your Business Needs a Mobile Website

 

If you are responsible for marketing your business, then there’s no doubt you are aware of just how important it is that you have a strong presence on the Internet.  There are many ways of developing this presence, from social media sites to blogs, and you should be taking advantage of all of them.  One of the latest, most effective ways of taking full advantage of the world wide web’s marketing potential is by using a mobile website.  A mobile website is just what it sounds like – a website specifically designed to be viewed on mobile devices.  So, why does your business need a mobile website if its traditional site is doing just fine?  Here are five compelling reasons why:

Aesthetic appeal

You may wonder why people can’t just view your existing traditional website on their mobile devices.  The truth is, they can.  The other truth is that your traditional website simply doesn’t look very good on a mobile device.  Do this: shrink the view on your web browser by zooming out until you have to squint to read the text.  Not a good viewing experience, right?

The statistics

You can’t argue with numbers.  Basically, more people today use their mobile devices to access the Internet than they do their desktop or laptop computers.  As a matter of fact, many people accessing the web today ONLY do so through their mobile devices.  Can you afford not to cater to this considerably large market sector?

Data transfer costs

Many mobile users must pay data transfer fees.  Traditional websites have much more data than mobile websites, and therefore can cost a lot of people a lot of money to view.  How often are customers willing to pay you to market to them?  Enough said.

Navigation

As previously mentioned, traditional sites are much smaller on those tiny mobile device screens.  That means site visitors must do an awful lot of scrolling to take the whole site in . . . and let’s face it, web surfers don’t want to have to work to read a web page.  Also, it can be nearly impossible to hit navigation buttons on such a tiny screen when the website hasn’t been optimized for mobile devices.

Today’s web audience

The fact that most people access the Internet via mobile device also means that most people use their mobile devices for any of a wide variety of things – shopping, searching, entertainment, and more – and these are all aspects you could add to your mobile website to increase your reach and broaden your customer base.

As you can see, there are a number of very good reasons to build a mobile website for your business, and as soon as possible.  Enlist the help of professionals like at AlohaEasyStreet.com to get started today.  We can be reached by phone at 925-262-9292

5 Ways to Use QR Codes for Your Local Business

If you are responsible for marketing your local business, then you have most likely heard about QR codes, and it is even more likely that you have noticed these unique-looking “codes” popping up all over the place.  Those pixilated boxes on coupons, advertisements, signs and more are QR codes.  And those codes are your next great marketing ploy.  Keeping up in today’s technology-based culture means staying abreast of the latest marketing advancements, and QR codes are at the top of that list.  Interested in what QR codes can do for you?  Here are five great ways you can use QR codes for your local business:

Showcasing your goods  

Do you have a new product or service that you really want to promote?  Then link a QR code to an online product presentation.  Feature your business offering in full color and detail, so that when customers scan your code, they are put face to face with your tempting advertisement.

Offering special deals

One great way to get people to scan your QR code, and to in turn win them over as customers, is to offer a special deal via QR code.  Link to a coupon or web-only offer and watch the new business roll in.

Measuring marketing effectiveness

Using QR codes to market your business offers you a unique opportunity to measure the effectiveness of that marketing.  When you use QR codes, it is easy to track turnover rates, so that you can alter your marketing as needed to improve your results.

Branding

One very creative way of using QR codes to better your business marketing is by branding them.  How do you brand a QR code?  Well, you can actually incorporate your business’ logo into the QR code, itself, to create a lasting impression on your customers.  How much of your competition is making use of QR codes in this way?  Not much (if any).  Now that’s staying ahead of the pack!

Social media

There’s no argument that social media marketing is pertinent to the success of your local business.  Link a QR code to your social media accounts to increase your followers, and thereby increase your reach and strengthen your Internet presence.

QR codes are a great way to increase your local business’ customer base.  The best thing is that QR code marketing campaigns are extremely cost-efficient, as well as extremely effective.  Make the most of your QR code marketing by enlisting the help of professionals.  Hire us to help you with your next QR code campaign.  We can be reached by phone, at 925-262-9292.

How is a Mobile Website Different from a Regular Website?

The world of Internet marketing evolves rapidly, and you must keep up if you are to stay relevant in today’s nit-picky consumer market.  One growing trend is mobile web development.  If you know anything about creating a strong Internet presence, then it is likely you have heard the “mobile” buzzword.  But what is going mobile all about, and just how is a mobile website different from a regular website?  Read on to find out.

Navigation

Users often navigate traditional websites by scrolling up and down, whereas mobile web design generally employees left/right navigation – left to go back to the home page, and right to move on to the next page.

View-ability

People who access a website via a mobile device are typically viewing it on a very small screen.  Therefore, the font, layout and graphics should be simple and clear.  When it comes to mobile web design, you must be careful not to overpower your content with graphics, or to cram too much content into one space.

Loading times

Mobile websites are developed to work on a multitude of devices, some with much faster processing speeds than others.  For example, some people access the web using off-brand tablets (slow-loading), while others access the web using lightning-fast iPhones.  This means that mobile websites must work well in the lowest common denominator of all those devices, which in turn means page loads should ideally be below 100K (the “size” of two to three standard graphics).

Content

Again, mobile sites are viewed on smaller than average screens; therefore, content on a mobile site is generally shorter and more concise.

Graphics

In addition to being clear and viewable (as previously mentioned), graphics should be light-weight, or quick-loading.  Many people who view the web via a mobile device pay fees for data transfer – the more data, the more it costs; therefore, graphics are generally only used when they are a necessary component of the site’s content (as opposed to being purely decorative).

Studies show that mobile web use greatly outweighs web use from a desktop or laptop computer.  Therefore, mobile websites meet a much broader audience – an audience that does not necessarily ever view traditional websites.  Basically, the mobile web audience is unique from the traditional web audience, and expects certain things.  If you are interested in catering to the mobile web audience, then you could benefit greatly from hiring a specialist in mobile web design.  Call us @ 925-262-9292 or use our Contact Us Form