Search Engine Optimization
Search Engine Optimization is a very tricky animal, especially after the most recent “Penguin” update that Google put out.
In order to get page 1 results there are a lot of factors to consider.
Google checks sites out very carefully now for:
1. How trustworthy the site looks.
2. Repeat copyright violations, via DMCA takedown requests.
3. Over stuffing of keywords on the site itself.
4. Relevancy of the backlinks linking back to the site.
5. No follow links in the site’s link profile.
6. An over used keyword being used in the backlinks linking to it.
7. Conversation taking place on social media sites about the site.
8. Social qualifiers in the anchor text linking to the site.
9. Plus a whole slew of other as of yet unknown factors.
If your site does not look trustworthy for whatever reason you risk losing your ranking if it ever gets manually reviewed by Google. So if your site is scarce in the content department or looks unappealing you can count on someone snitching your site out and you losing the ranking if and when it gets to the first page of the SERP’s.
SEO is a very competitive world. Someone with better content on their site than yours is not going to like losing their ranking to you if your content is rotten. So keep that in mind whenever you expend energy or money attempting to rank a site.
Your site needs to be clean looking, decent amount of original content, not overly plastered with advertisements and properly optimized for the new algorithm in order to succeed in the post Panda and Penguin era of SEO.
If you’d like to learn the 16 factors to properly configure your site please visit our post here.